About InsightGEO
You can't optimize for what you can't see.
AI is making decisions about your brand. We make sure those decisions go your way.
The search box is disappearing.
Here is the uncomfortable truth: when an AI answers, your brand is either in the response or it isn't. There is no second page. There is no scroll. There is the answer — and the brands the answer names. If you are not one of them, you do not exist.
For twenty-five years, brand discovery flowed through the search box and blue links. Today, ChatGPT answers more than 1.5 billion queries a day. Google's AI Overviews intercept the search result before the user ever sees it. Perplexity, Claude, Gemini, and Copilot are quietly becoming the front door to every purchase consideration, every B2B vendor evaluation, every reputational search. By 2027, the majority of high-intent product research will start — and often end — inside a generative AI assistant.
The new reality
AI assistants don't rank — they decide. Visibility is no longer a position on a page. It's whether you make it into the sentence.
What InsightGEO does.
InsightGEO is the AI visibility platform for brands that intend to be named, cited, and recommended in the new generative search layer. We monitor what every major AI assistant says about your brand, your competitors, and your category — across thousands of buyer-intent prompts, in real time.
Then we do something the dashboard-only platforms don't: we tell you exactly what to do about it.
Our platform delivers four things every modern marketing team needs:
- Continuous AI visibility tracking. Monitoring across ChatGPT, Claude, Gemini, and Perplexity — for the prompts your real customers actually ask.
- Share-of-voice intelligence. How often you appear, where you rank inside the answer, the sentiment of the mention, and the sources the model is citing to make its decision.
- Competitive AI benchmarking. Side-by-side scoring against the brands that are eating your share of the answer — and the specific content moves they made to get there.
- Action plans, not just analytics. Generative Engine Optimization (GEO) recommendations grounded in 9+ years of agency work. We don't hand you a chart. We hand you the next move.
Why us — and why now.
A new wave of AI visibility tools has appeared in the last twelve months. Most are built by very smart engineers who have never run a brand campaign, never sat on the client side of an agency review, and have never been accountable for a P&L. The dashboards are beautiful. The strategy is missing.
InsightGEO was built differently. We are operators first, software builders second.
We've lived through every platform shift that mattered.
InsightGEO is a venture of Insight Media Labs — a New York advertising and technology agency founded in 2016. For nearly a decade, our team has helped brands navigate the SEO-to-social, social-to-programmatic, and programmatic-to-content transitions. We have built proprietary products (NewsDriver, Driver, SODA) and deployed them for B2B and B2C clients on six continents. The pattern recognition we earned in those transitions is exactly what the AI visibility moment requires.
We sit at the intersection of platform, agency, and intelligence.
Pure software vendors give you data without context. Pure agencies give you opinions without instrumentation. InsightGEO gives you both — a real platform paired with senior strategists who know what to do with what it surfaces. That hybrid is rare, and it is the reason our clients move faster than the market.
We believe the window is now.
Every previous discovery shift — organic search, paid search, social, mobile — produced a 12 to 24-month window in which early movers built durable share advantages that incumbents could not claw back. The brands that won SEO in 2003 still rank in 2026. The brands that won social in 2011 still own those audiences. The AI visibility window is open right now. It will not stay open. We exist to make sure the right brands win it.
The founders.
InsightGEO is led by a team that has built marketing infrastructure, scaled venture-backed platforms, and served as senior counsel to global brands and Fortune 500 communications teams.
Peter Brand — Founder & CEO
Peter is the founder and CEO of Insight Media Labs and the founding force behind InsightGEO. Over a 25-year career, he has built and operated technology and marketing businesses spanning ad-tech, public-sector technology, and brand strategy — including senior project leadership for the State of California prior to launching IML in 2016. Under his leadership, Insight Media Labs has become a trusted partner to enterprise brands navigating each successive platform shift in digital marketing. Peter holds a degree from Hobart College and an MBA from the Thunderbird School of Global Management. He is based in Montclair, New Jersey.
Tom Becktold — Co-Founder & Chief Marketing Officer
Tom is one of the most respected B2B marketing operators of his generation. He spent more than two decades at Business Wire — a Berkshire Hathaway company — most recently as Chief Marketing Officer, where he led global brand, content, and demand strategy for the world's leading news and disclosure platform. Tom is a recognized authority on news distribution, content marketing, and the mechanics of how stories travel through the modern information stack — expertise that sits at the heart of how AI assistants source and cite the brands they recommend. He brings to InsightGEO the rare combination of enterprise marketing scale and a deep technical understanding of the citation economy AI now runs on.
Conor Brand — Account Director & Head of Client Strategy
Conor leads client strategy at Insight Media Labs and serves as the senior client lead for InsightGEO. He has spent his career in New York's brand and media ecosystem, translating first-of-its-kind marketing technology into measurable outcomes for sophisticated clients. Conor is the connective tissue between the InsightGEO platform and the strategic work that turns visibility data into market share — the day-to-day partner brands rely on to actually execute against AI-era opportunity.
Charter Smith — Data & AI Engineer
Charter is a data and AI engineer who has spent his career building the measurement infrastructure behind modern marketing platforms. He leads the technical work at InsightGEO — designing the data pipelines that capture what every major AI assistant says about a brand, the scoring layer that turns those signals into share-of-voice intelligence, and the recommendation engine that translates that intelligence into the next move. His background sits at the intersection of agency-side analytics implementation and the modern AI/data stack — exactly the hybrid InsightGEO's product depends on.
Be in the answer.
AI is rewriting the rules of brand discovery in real time. The brands that act now will define their categories inside the generative layer for the next decade. The brands that wait will spend the rest of their tenure trying to catch up.
Ready to see what AI is saying about you?
Request your free AI Visibility Audit at insightgeo.ai — and find out exactly where you stand before your competition does.
Request your free audit